Let’s Make Waves in Santa Cruz & The Monterey Bay

At Pacific Ad Lab, we specialize in helping Santa Cruz and Monterey Bay businesses grow through smart, creative, and data-driven advertising strategies. Whether you're a local shop owner in Capitola, a winery manager in Carmel, or an eCommerce brand based in downtown Santa Cruz, we speak your language — and we know how to get results.

With nearly 20 years of experience working with businesses across the Central Coast — from scrappy surf startups to fast-scaling consumer brands — our founder has seen it all: the wins, the pivots, and the strategies that actually move the needle. We’re not here to sell you fluff. We’re here to help you grow.

free Brand consultation

Creative that converts. Branding that breaks through.

From branding and content creation to Meta Ads, Google Ads, and Shopify store development, we help local businesses in Santa Cruz, Monterey, Capitola, Aptos, and beyond grow with creative that performs and strategy that scales.

At Pacific Ad Labs, we live and breathe digital advertising. Founded in Santa Cruz, CA, and inspired by the art and beauty that surrounds us, We’re passionate about helping local businesses grow through smart, creative, and data-backed advertising strategies.

Let's build your businesses digital presence.

Where Creative Energy Meets Strategic Insight — Right Here on the Central Coast

At Pacific Ad Labs, we blend bold, scroll-stopping design with data-driven strategy to create Meta and Google Ads that work — not just look good. Whether you’re a Santa Cruz boutique, a Monterey café, or a Capitola eCommerce brand, we tailor every campaign to resonate with your audience.From scriptwriting to visuals, we build ads that cut through the noise — and deliver clicks, conversions, and customers.

Our approach

Your Local Growth Partner — Not Just Another Marketing Agency

We believe better results come from better communication. That’s why we provide weekly performance reports and monthly Zoom strategy sessions to keep you fully in the loop. Whether you're a Monterey restaurant, Santa Cruz wellness brand, or Aptos retailer, we’ll walk you through what’s working, what’s not, and what’s next — with zero fluff and full transparency.

We don’t hide behind dashboards. We show up, share real insights, and fine-tune your campaigns to perform better month after month.

Always Optimizing

We don’t just set it and forget it. We continuously test and refine your campaigns using A/B testing, heat maps, customer surveys, and live performance data. Every decision is backed by insights—so your ads reach the right people, at the right time, with the right message.

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"Pacific Ad Lab consistently delivers high-quality creative under tight timelines. Their team understands the balance between brand, performance, and production—making them a reliable partner when we need assets that both look good and drive results."

Marshal Downey

Director of Strategy & Operations, Pilot44

Packages & Services

Breaker

This package sets the foundation with two ad campaigns per month—one static image and one video—backed by smart setup, copywriting, and bi‑weekly check‑ins. It's perfect for businesses stepping into digital ads for the first time.

$1500/mo

$1000 Ad Spend
$500 Agency Fee

Meta (Instagram & Facebook) Ad Strategy & Setup
Up to 2 Ad Campaigns/Month (1 Static/1 Video)
Pixel & Conversion Tracking Setup
Ad Design & Copywriting (up to 2 creative variations/month)
Bi-Weekly Check-Ins
Monthly Performance Report

Swell

Includes everything in Breaker, plus up to four campaigns monthly (two static, two video), a lifestyle photo session with hands‑on visuals (15 photos + two 15‑sec videos), retargeting ad strategy, A/B testing, and bi‑weekly performance tuning.

$2500/mo

$1750 Ad Spend
$750 Agency Fee

Up to 4 Ad Campaigns/Month (2 Static/2 Video)
Lifestyle Photography Session (15 Photos + Two 15-Second Videos for Ads)
A/B Testing (2 Campaigns/Month)
Retargeting Campaign Setup & Maintanence
Bi-Weekly Performance Reports & Strategy Adjustments

Tsunami

Combining performance strategy, content production, and hands-on support. Ideal for teams that want a reliable, high-output partner handling everything from creative testing to campaign execution—across Meta, TikTok, and beyond.

$5000/mo

$3500 Ad Spend
$1500 Agency Fee

Up to 6 Ad Campaigns/Month (3 Static/3 Video)
A/B Testing (All Campaigns)
1 Influencer Collaboration Campaign Per Month
Lifestyle Photography Session (30 Photos + Five 15-Second Videos for Ads)
Cross-platform ad strategy (Meta, TikTok, Google, Reddit)
Automated Email Flow Setup
Direct Access to Our Team at Any Time (Slack/Whatsapp)
Bi-Weekly Performance Reports & Strategy Adjustments

A LA CARTE SERVICES

Stand-Alone Services.
Full-Scale Quality.

Shopify Website Creation

Custom-designed Shopify 2.0 theme (desktop + mobile optimized)
Homepage, PDP, collection pages, cart, and checkout styling
Up to 10 total pages (e.g., About, FAQs, Contact, Policies)
Product setup (descriptions, pricing, variants, images)
App integrations (reviews, email, subscriptions, etc.)

$3,500

UGC / Social Photoshoot

15–20 edited lifestyle photos
5 vertical UGC-style videos (15–30 sec each)
Usage rights for paid + organic social
1-day shoot, typically completed in 2–3 weeks
Delivered in high-resolution and web-ready formats
1:1, 16:9 & 9:16 formats

$2,500

Logo & Brand Guidelines

Primary logo + alternate lockups (horizontal, stacked, icon-only)
Brand color palette (primary + secondary)
Typography system (headlines, body, accent fonts)
Mini brand guide PDF (2–4 pages)
Delivered in vector, PNG, and web-ready formats (Dropbox fodler)

$2,500

Our Step-by-Step Process for Killer Campaigns

Why Pacific Ad Lab?

Because you don’t need another agency — you need a creative growth partner.We combine killer design, high-performance media, and content that actually converts. Whether you’re launching a new brand or scaling into the millions, we’re built to flex with you.

Creative-first perfoamance-driven. No recycled templates — just standout content that drives sales.
Founder-level attention. We stay close to the work and care like it’s our own brand.
Modular services. Plug us in where you need us — from UGC shoots to full Shopify builds.
No fluff. No bloat. Just a nimble team of operators, creators, and strategists moving fast.

We would love to meet you.

reach out

Recent Works

FAQs

Find answers to your most pressing questions about our digital advertising services.

What services do you offer?

We specialize in creating, monitoring, and optimizing ads on Meta platforms like Facebook and Instagram. Our services are tailored for small to medium-sized businesses looking to enhance their online presence. We focus on delivering measurable results that drive growth.

How do you optimize ads?

We utilize data analytics to track ad performance and make informed adjustments. Our team continuously tests different strategies to improve engagement and conversion rates. This ensures your advertising budget is used effectively.

What is your pricing?

Our pricing is flexible and based on the specific needs of your business. We offer various packages that cater to different budgets and goals. Contact us for a personalized quote.

How long does setup take?

The setup process typically takes one to two weeks, depending on the complexity of your campaign. We prioritize thorough planning to ensure optimal performance. You'll be involved every step of the way.

Can I track results?

Absolutely! We provide regular reports that detail your campaign's performance metrics. You'll have access to real-time data to see how your ads are performing. Transparency is key to our partnership.

Still have questions?

We'd love to hear from you!